What is covered in Essential AdWords: The Quick and Dirty Guide?
- Network Settings: Spend your money where it matters most (and the little-known Google network that can make or break your campaigns).
- Keywords: Know your customers better than they know themselves.
- Negative Keywords: Save money you didn’t know you were wasting.
- Conversion Optimization: Secret strategies for maximum profit.
- Ads: Write the perfect ads and get noticed (by the right people).
- Landing Pages For Fun and Profit
- Artificial Intelligence, Google, and You
- Unknown tricks Google definitely won’t tell you.